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Data quality - the key to unlocking cross-channel returns

As cross-channel strategies become the norm we look at how data is central to acheiving success. This whitepaper explores the obstacles that bad quality data can pose to organisations and why a single customer view is the ultimate end goal for those organisations wishing to offer customers a truely 'omni-channel experience'.  We cover:

  • Why data quality counts
  • Practical advice -  the data quality checklist
  • P&O Case study - cross-channel data in practise



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