The GDPR presents a real opportunity to put the customer at the centre of your organisation’s thinking. Although daunting, GDPR should be seen as a chance to transform a business for all the right reasons. Its provisions promise to enforce best practices that can only improve relationships with customers.
In this Experian whitepaper, “Defining a Data Powered Future”, we explore some of the key steps that organisations should consider to create a truly consumer-centric approach for their data governance and strategy.
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