We’ve once again teamed up with DataIQ to carry out the third instalment of this research. With GDPR enforcement imminent it’s a pivotal moment to observe how well geared up UK organisations are as well as the changing perceptions of consumers around the use of their data.







Key findings include:

  • The number of consumers who say they are happy to share their data if they trust the company has nearly doubled between 2016 and 2018, from 16% to 30%.
  • For the majority of consumers (54.7%), limiting data processing to just one activity, is the GDPR right they are most likely to exercise.
  • 25.4% of organisations are now very prepared for the GDPR with a further 61% somewhat prepared, up a combined 30% since 2016.