Refreshed for 2017. This research, conducted by Experian and Data IQ, explores consumers’ attitudes to data collection, consent and control, and also looks at the business opportunities and challenges in adjusting current data strategies to this new regulation. 

Key findings include:

  • Consumers are increasingly willing to share data (up 14% YoY) but only where businesses are trustworthy and transparent
  • Over two-thirds of businesses are prepared for GDPR
  • However, over half (58.9%) of businesses are still in the early stages of data maturity accuracy