Skip to main content

General Data Protection Regulation 2017

Identifying its impact on marketers and the consumer’s moment of truth

Refreshed for 2017. This research, conducted by Experian and Data IQ, explores consumers’ attitudes to data collection, consent and control, and also looks at the business opportunities and challenges in adjusting current data strategies to this new regulation. 

Key findings include:

  • Consumers are increasingly willing to share data (up 14% YoY) but only where businesses are trustworthy and transparent
  • Over two-thirds of businesses are prepared for GDPR
  • However, over half (58.9%) of businesses are still in the early stages of data maturity accuracy



Download the 2017 General Data Protection Regulation Report

  By completing this form, I agree that Experian may keep me informed of its products, services and offerings. You can contact us at

Copyright ©, 2014-2017. All rights reserved.

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331.
Registered office address: The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ.