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General Data Protection Regulation

Identifying its impact on marketers and the consumer’s moment of truth

You can explore our most recent research here.

As you might be aware, the EU recently formally agreed to a new set of data protection regulations, known as the General Data Protection Regulation (GDPR). The GDPR will introduce new accountability obligations. This will significantly impact businesses and how they manage their data assets moving forward.

We have partnered with Data IQ and conducted research with both consumers and businesses to understand the likely impact of these regulations.


  • Consumer’s expectation on data quality
  • Businesses processes, opportunities and challenges in adjusting to the new regulation
  • Identify any mis-alignments between the two views of the data exchange and their root causes



Download the General Data Protection Regulation Report

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