This annual research exposes the latest data quality trends for 2015 and reveals a growing trend that businesses are increasingly aware of the potential of their data. Equally the cost of getting it wrong is clear with 90% of organisations still finding data quality challenging in some way. This discussion paper features three key chapters in which Experian's experts explore the themes and give advice for organisations looking to tackle the challenges raised.
- Key data quality trends for 2015
- Three expert views on data quality sophistication, ownership and technology
- Tips and advice on how to move towards a more mature strategy