This paper gives clear, practical advice to organisations on where to begin with a data quality strategy. Aimed at both organisations who want to get an initiative off the ground and those looking to improve a current strategy, it will make sure that you consider every angle before actually putting pen to paper.  We look to answer 3 main questions:

  • How to assess your current situation
  • What factors are essential to the planning process
  • How to approach building a business case
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