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Leverage data to make your marketing fly

Is data quality impacting your response rates? In this discussion paper we consider the barriers that marketers face when it comes to managing their data and the impact that it can have on getting the results they need. We look at how to develop a data strategy that calls upon software tools which will in turn make sure you're able to target the right customers with the right messages and really delivery. We tackle four main challenges:

  • Accuracy
  • Compliance
  • Budget
  • Insight

 

 

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