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Siebel CRM Q&A: The age of data quality

The CRM market is evolving. SaaS deployments are heavily on the rise and it’s leading to a watershed moment for on premise CRM owners.  We decided to ask our Principal Siebel Consultant  why data quality is such an important consideration for CRM owners.  We look at the current landscape and why now is a great time to start addressing data quality issues within Siebel CRM.  This Q&A covers:

  • The current CRM landscape
  • Why having a clear strategy is important
  • What support is available to organisations

 

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