Although the data you hold might have been accurate when it was first collected, the average database decays quickly over time. Every day in the UK, 1,600 people pass away, 18,000 people move house and 1,800 people register with the Mailing Preference Service (MPS).

This strongly emphasises the need for regular cleaning and suppression using files such as The Bereavement Register and driving even greater insight through enrichment activities. Through regular cleaning, suppression, and enrichment, you can achieve:

  • Reduced expenditure through less wasted communications
  • Postive tailored customer experiences
  • Greater profiling and analysis due to enriched customer data
  • Less environmental waste
Start your address cleaning