This buyers guide aims to give you all the information that you need to make an informed decision on your email validation vendor. It will cover the market challenges businesses face when it comes to bad email data, highlighting some of these with a customer case study with a leading performance marketing business.
We break down the top six product criteria that an organisation should look for in a validation product:
- Speed and accuracy
- Active validation and caching results
- Greylisting and spamtraps
- Accept-all address validation
- Actionable response codes
- Security and scalability