You’ve invested time, money, and resources to ensure your CRM or ERP platform integrates as effectively within your business as possible. You’ve aligned processes and systems to drive efficiencies across teams and business units, and built bespoke, inhouse integrations to ensure improved performance and output. Yet, there is one critical asset that underpins all these efforts as well as every other aspect of your business strategy. Your data.
Introducing an effective data quality strategy for your enterprise applications should be right at the top of your agenda.