Public services have been put under increasing pressure for a number of years from a combination of falling budgets, increasing demand for services and changes in the kinds of services expected from them.

On top of that, the drive for digital by default and greater transparency has led to huge demands on stretched resources within IT and data teams.

In this solution overview, we explore how the sector can achieve a universal citizen view; one that moves beyond that traditional notion of a more technical ‘single customer (or citizen) view’ and combines analytics with database technology to develop a deeper, more meaningful understanding of customers, their needs and motivations.

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