The financial services landscape has gone through a decade of unprecedented change since the global financial crash. The industry has become increasingly regulated and challenger FinTechs have shown the opportunities to be grasped through providing a hyper-targeted and seamless experience for your customers. Organisations with a complete, coherent view of their data are best placed to thrive under these increased pressures.

In this overview of our solution, we look at how financial services should work to achieve a Universal Customer View - one that moves beyond the traditional notion of a more technical ‘Single Customer View’ and combines analytics and data enrichment with database technology to develop a deeper, more meaningful understanding of customers, their needs and motivations.

Read the guide