Customer expectations are evolving at a rapid rate and customers demand more personalised and more seamless experiences. This provides an opportunity for innovative, data-driven retailers to disrupt the market and find better ways to engage with their customers. However, to achieve this requires a focus on understanding and managing your customer data. Retailers acknowledge this but are struggling to make use of the massive volume of data available to them.
In this solution overview, we explore how retailers can achieve a universal customer view; one that moves beyond that traditional notion of a more technical ‘single customer view’ and combines analytics with database technology to develop a deeper, more meaningful understanding of customers, their needs and motivations.