The utilities sector has experienced its fair share of change in recent times and faces the challenge of coping with the sheer volume of data that is available to it whilst making sense of it in a meaningful way. Through regulatory expectations, the increased focus on customer service and experience, and the challenge of collections and billings, it is crucial you have an accurate and holistic view of your customers to drive efficiencies and value for your organisation.

In this solution overview, we explore how the sector can achieve a universal customer view; one that moves beyond that traditional notion of a more technical ‘single customer view’ and combines analytics with database technology to develop a deeper, more meaningful understanding of customers, their needs and motivations.

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