Whatever sector you work in, a SCV gives you a true view of your customers, that will help you to serve them better, offer them products and services they are more likely to want, and avoid the reputation damage caused by poor customer service and poor customer knowledge. Reputation damage that, in today’s connected and constantly reviewing world, can spread easily.
The challenge of maintaining accurate data in order to achieve a SCV can sometimes seem like a complicated one, but the technology and people are out there to help you do it.
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