We’re joined by Philip Howard from Analyst House, Bloor, as we delve into the considerations for creating a Single Customer View (SCV) following on from their report published in June. Throughout the webinar we:

  • Discussed how the current regulatory climate is resulting in organisations focussing on a SCV to help provide compliance and drive greater business performance
  • Delved into the technical considerations to be aware of when creating a SCV in your organisation
  • Explored recent research conducted alongside partners and looked a best practice use cases in the market