The contact information in your database is constantly decaying and keeping it clean should be a key business objective. We have a robust range of address cleaning solutions to help you ensure the addresses you hold, whether they’re UK or global are clean and accurate.
WaterAid implemented address cleaning to help maintain its database of 450,000 contacts and to maximise its fundraising.
"We estimate that WaterAid raises an additional £12,000 appeal income each year because of more accurate data on our contacts. We achieve this using Experian Data Quality software."
Database Manager, WaterAid