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Global address cleansing software

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How has address cleansing helped other businesses?

WaterAid case study - address cleaning

WaterAid implemented Experian’s address cleansing software to help maintain its database of 450,000 contacts and to maximise its fundraising.

"We estimate that WaterAid raises an additional £12,000 appeal income each year because of more accurate data on our contacts. We achieve this using Experian Data Quality software."

Dan Lockeretz,
Database Manager, WaterAid

Read the WaterAid case study

Why should you use global address cleansing software? 

  • Corrects inaccurate elements and recodes those that have changed
  • Includes missing address elements
  • Ensures consistent formatting of addresses and corrects typos.
  • Cleans both UK and international addresses

Experian Data Quality has been brilliant. Solutions not only meet our operational objectives, they also bring efficiencies that cut costs. We target the right people at the right time with the right message through the right channel: and by doing more with less in the back-office, a greater proportion of donations can now go to Samaritans’ frontline services where we really need it.

Debbie Harland Data Systems Manager, Samaritans
 

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