Staying on top of customer data is hard work for most businesses. But by validating contact details on your web forms, you can be confident that only accurate customer postal addresses, email addresses and mobile numbers flow into your database.
This means your business improves the customer experience and gets the confidence to make business decisions – giving your business the edge you need.
Note: You will need access to your website/html code to install the free trial.
Experian's latest Global Data Management Report revealed some surprising insights:
of companies see data as key to their business strategy
of businesses say that bad data undermines their customer experience
of people said human error was the main cause of inaccurate data