Experian Mosaic UK is a dataset that relates demographic data to postcodes. It provides an accurate understanding of the demographics, lifestyles and behaviour of all individuals and households in the UK.
Mosaic UK provides an accurate understanding of all individuals and households in the UK. In the last couple of years there have been a number of significant and wide-ranging changes to the social fabric of the UK resulting in major changes to people’s behaviour. This phenomenon is reflected in the new mosaic classification of the UK population