Improved customer engagement
Linking customer data to benefit from an accurate, holistic view of any one customer across different channels and lines of business
Improved decision making
Utilise data insights to make optimum strategic decisions with trusted data
Save time, money and empower your organisation to capitalise on a multitude of new opportunities
Discovery: Identify risks, understand environments, build business case
Scoping: Map processes, outline solution design, create statement of works
Data Integration: Transform data into required formats, automate loading process for files
Data Quality: Clean, validate, standardise and suppress records whilst identifying duplicates
Single Customer View: Identify data store, append PINs, import unique records into SCV data store
Enrich: Append additional data to customer records for segmentation purposes
Deliver: Deploy solution to live environment, integrate with analytical tools and operational service delivery teams.
Experian Data Quality helps the AA achieve a single customer view across its financial services and breakdown assistance services
"The Experian Data Quality solution has also increased our marketable customer base by about 1 million contacts, as we only market to people with a verified address."
Customer Insight and Data Manager, AA
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