Discovery: Identify risks, understand environments, build business case
Scoping: Map processes, outline solution design, create statement of works
Data Integration: Transform data into required formats, automate loading process for files
Data Quality: Clean, validate, standardise and suppress records whilst identifying duplicates
Single Customer View: Identify data store, append PINs, import unique records into SCV data store
Enrich: Append additional data to customer records for segmentation purposes
Deliver: Deploy solution to live environment, integrate with analytical tools and operational service delivery teams.
Experian Data Quality helps the AA achieve a single customer view across its financial services and breakdown assistance services
"The Experian Data Quality solution has also increased our marketable customer base by about 1 million contacts, as we only market to people with a verified address."
Customer Insight and Data Manager, AA
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