With a 24/7 shopping cycle and an increasing number of digital channels at their disposal, consumers today are more empowered than ever before and forcing businesses to adapt to their wants and needs. With this much buying power at their fingertips, customers can easily make or break a business. Many businesses, therefore, are looking to increase the lifetime value of each existing customer by implementing loyalty programs—but with loyalty programs comes data. Massive amounts of data. Businesses that are able to utilize this data are better equipped to understand their customers, provide tangible value and drive loyalty.
This webinar discusses: