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Cookie policy

Last updated 13 November 2017


Why Experian uses cookies

At Experian (“we”, “us”, “our”), we use "cookies" and other automated technologies to collect certain information about visitors, such as how many users visit our site and the most viewed webpages.

This technology does not track or store any information which could be used to identify you as an individual, rather it records your Web site visit anonymously. By collecting this information, we can better understand what areas of our website interest our visitors, and learn how to best tailor our site and our advertising to them.

Other ways we make our online service easier to use include using cookies that:

  • give you a better online experience
  • allow you to set personal preferences
  • protect your security
  • measure and improve our service
  • work with partners like LinkedIn and measure marketing

What is a Cookie?

A cookie is a text file, that's stored on your computer, tablet or phone when you visit a website. Cookies are very useful and do lots of different jobs which help to make your experience on websites as smooth as possible. When you visit our website, your web browser (Internet Explorer, Google Chrome, etc ) sends these cookies back to the website or application so that on each subsequent visit they can recognise you and remember things like personalised details or user preferences.

Cookies also let you move between web pages efficiently, remembering your preferences and generally improving your experience (see below for more examples). They can also help to ensure that adverts you see online are more relevant to you and your interests.

What information is kept by the cookie?
A cookie will typically hold the following information:

  • the name of the website that it has come from
  • how long the cookie will stay on your computer or phone
  • a unique value – usually a randomly generated unique number – to identify you as a user (but contains no personal data

How long do cookies stay on my computer?
They are referred to as session or persistent cookies, depending on how long they are used:

Session cookies only last for your online session and disappear from your computer or device when you close your browser. They are usually used to track the pages that you visit so that information can be customised for you for that visit.

Persistent cookies stay on your computer or device after the browser has been closed and last for the period of time specified in the cookie. These persistent cookies are activated each time you visit the site where the cookie was generated. These may, for example, be used to remember your preferences when you use the site.

How do cookies affect my privacy?
You can visit our website without revealing any personal information. The security and safety of your personal information is very important to us. Where personal information is supplied, we will take appropriate actions to protect your personal information. We may ask you for personal information so we can contact you about the Experian solutions and services that you might be interested in, for security reasons or so you can use our services.

Get full details of how we collect, use, store and remove information in our Privacy Policy.

Which cookies does Experian use?

When you use the digital products and services within or, the following 5 categories of cookies may be set on your device:

Strictly Necessary Cookies 

These cookies are required to enable core site functionality and are automatically enabled when you use this site. You cannot opt out of these cookies as the websites cannot function properly without them.

These cookies are essential in helping you to move around our websites and use their features, such as accessing secure areas of the website. Without these cookies, services you have asked for cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.
Some examples of these essential cookies include:

  • Remembering previous actions (such as text you've entered in a registration form) when navigating back to a page in the same session.
  • Managing your logged-in status during the session
  • Carrying out a request initiated by you.

You can view a list of the strictly necessary cookies used by Experian below.

Functionality Cookies

These cookies allow websites to remember choices you make (such as your username, country selection, language or the region you are in) and provide enhanced, more personalised features. They also enable additional functionality like saving preferences, allowing social interactions, and analyzing usage for site optimization. The information these cookies collect is anonymised which means we can't identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you've been on the internet, but do help with serving advertising. We use these types of cookies to improve your experience of the digital products and services on Some examples of how we do this include:

  • Remembering your place in a video if you leave any of the viewing services before you've finished watching a programme, so that you can pick up where you left off the next time.
  • Remembering if we've already asked you if you want to fill in a form, so you're not asked to do it all again.
  • Remembering if you've been to the site before so that messages intended for first-time users are not displayed to you.
  • Restricting the number of times you're shown a particular advertisement ‘frequency capping'.
  • Working out when to show you advertisements on any of the viewing services so that you don't get shown too many.
  • Supporting social media components, like Facebook or Twitter (where a website uses a plugin from these third-party platforms,).

You can view a list of the functional cookies used by Experian below.

Analytic Cookies

In order to keep the digital products and services on relevant, easy to use, and up-to-date, we use web analytics services to help us understand how people use them. For example, we can see which parts of the digital products and services are most popular, identify which blogs have been read, identify when errors occur, and test different versions of a page or features to see which one works best.

We also use a website recording service ‘HotJar’ to record your onscreen visit and actions in a video, track mouse clicks, mouse movements, page scrolling, form interactions and collect questionnaire and survey feedback. When data is entered into an online form, this data is not recorded, any information entered is displayed as ‘stars’ i.e. **********. The data is stored in the recording service and only used to improve our website and statistical reporting. We only share information with a single Experian approved supplier for analysis and website improvements. Your data is not used or sold for marketing purposes. These web analytics services may be designed and operated by other companies on our behalf. They do this using small invisible images known as "web beacons" or "tracking pixels" that may be included in the digital products and services on These are used to count the number of times something has been seen. These web beacons are anonymous and do not contain or collect any information that identifies you.

The web analytics services may also use cookies and similar technologies to make the information collected by the web beacons more useful. When you are viewing a website, a cookie is transferred to your browser by the web server and is stored on your computer. It can only be read by the server that gave it to you.  Cookies allow web analytics services to recognise your browser or device and identify whether you have visited before, what you have previously viewed or clicked on, and how you found us. The information is anonymous and only used for statistical purposes. It allows us to track information, such as how many individual users we have and how often they visit our websites. It also helps us to analyse patterns of user activity and to develop a better user experience. For example, we might see that many people who viewed product A also viewed product B and we can then recommend product B to everyone else who viewed product A.

Web analytics data and cookies cannot be used to identify you as they never contain personal information such as your name or email address. However, if you have downloaded content we may combine information from your download request with the data we get from the web analytics service and its cookies (or similar technologies) to analyse how you and other people use our digital products and services in detail and, where you have opted in to receive such communications, to send you email and other communications that might be of interest to you. The combined information may include information that is collected by the web analytics services while you are not signed in, and information that was collected using cookies and similar technologies before you registered or signed in. Where the combined information can be used to identify you, we use it only in accordance with our Terms of Use and Privacy Policy. You can view a list of the analytical cookies used by Experian below.

Advertising Cookies

These cookies remember information regarding your use of our sites and other sites so that we can serve promotional and other targeted information to you on our sites and other sites. These cookies are used by us and third parties to serve ads that are relevant to your interests.

Like other online ad networks, we use cookies, web beacons (also known as action tags or single-pixel gifs), and other technologies (collectively, "cookies"). Cookies enable us to learn about what ads you see, what ads you click, and other actions you take on our sites and other sites. This allows us to provide you with more useful and relevant ads. For example, if we know what ads you are shown we can be careful not to show you the same ones repeatedly.  We also use cookies to assist in targeted advertising in the following ways:

  • Cookies may be placed on your device by our third party service providers which remember that you have visited a website in order to provide you with targeted adverts which are more relevant to you and your interests. This is often called online behavioural advertising (OBA) (also known as ‘behavioural targeting' or ‘interest-based advertising') and is done by grouping together shared interests based upon previous web browsing activity. Advertising may then be displayed to you when you visit the digital products and services within All 4 which matches these interests. Your previous web browsing activity can also be used to infer things about you, such as your demographics (age, gender etc.). This information may also be used to make the advertising more relevant to you.
  • Personalised retargeting is another form of OBA that enables our advertiser partners to show you adverts based on your online browsing away from our site. For example, if you visited the website of an online travel company you may start seeing adverts from the same travel company displaying special offers or showing you the products that you were browsing when you come to our websites. This allows companies to advertise to people who previously visited their website. These cookies will usually be dropped by third-party advertising networks.
  • Although these cookies can track your visits around the web they don't know who you are. Without these cookies, online advertisements you encounter will be less relevant to you and your interests. If you would like more information about OBA, including how to opt-out of these cookies, please visit (opens in a new window)

You can view a list of the advertising cookies used by Experian below

Social Media Cookies

These cookies provide access to social networks and may collect personal information in relation to your use of these networks. We have no control over how the social networks may collect and use your personal information and their use is subject to the social network’s privacy policy. You can view a list of the social media cookies used by Experian below 

To learn more about cookies, visit

Third-party cookies

Why does Experian allow cookies from other companies on its website? We work with a number of companies and websites that help make sure our adverts, promotions and marketing messages are displayed to people who might be interested. These companies and partners may use cookies to collect anonymous data such as how many people have viewed a particular page each day. Some third-party cookies help us to:

  • collect statistics about how our website is used so we can improve our website
  • make sure you can see offers that are relevant to you
  • provide specific relevant content for your preferences and interests
  • allow the use of the online chat service

We use some cookies to track where you have come from, for example if you were referred to us by another website a cookie, containing anonymous data, would be passed through to us. This lets us reward some external websites for referring customers to us.

Other third-party cookies

Please note that on some pages of our websites you may notice that cookies have been set that are not related to Experian or our authorised service providers. When you visit a page with content embedded from, for example, YouTube or Facebook, these service providers may set their own cookies on your web browser. These anonymous cookies may be set by that third party to track the success of their application or to customise their application to you. Experian does not control the use of these cookies and cannot access them due to the way that cookies work, as cookies can only be accessed by the party who originally set them. You should check the third party websites for more information about these cookies.

You'll sometimes see our advertising or special offers on other websites. Cookies provided by the other website or advertising network can tell us how effective this is. For example, if you click on one of our advertisements, the website owner might use a cookie to tell us that you came from their site. 

Cookies by themselves can't be used to find out the identity of any user. The information is completely anonymous and doesn't contain any of your personal data. Unless you choose to tell them, the third-party sites will never know who you are even if they assign your browser a cookie.

Finally, please be aware that advertisers and other third parties may use their own cookies tags when you click on an advertisement or link on our website. These third parties are responsible for setting out their own cookie and privacy policies.
If you'd like to learn more about cookies in general and how to manage them, visit

You can find out more about cookies from advertisers in this advice from the Internet Advertising Bureau  We are not responsible for the content of external websites.

Cookies on Experian websites

We use cookies on our main websites at,  and this page explains what each cookie does and why we use it.

These cookies are essential to making our online services work properly. If you do want to disable these cookies you can do this in your browser settings but you might not be able to use some of our online services.

Cookie TypeCookie NameWhat do we use it for?
Strictly Necessary Cookies Google Tag Manager:
Behind the scenes, we use Google Analytics to give us insights into how you interact with our website and to provide you with relevant content and good website experiences. This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an
associated Google Analytics account.

See Google’s privacy policy:
Strictly Necessary Cookies Windows Azure Cloud Platform:
Behind the scenes, this cookie is used for load balancing to make sure the visitor page, requests are routed to the same server in any browsing session. 

See Microsoft’s privacy policy:
Performance Cookies Google Analytics:
The _gat_UA-25829750-3 cookie is set by Google Analytics, where the pattern element on the name contains,the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.The _GA cookie is associated with Google Universal Analytics - which is a significant, update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default, it is set to expire after 2 years, although this is customisable by website owners. 

See Google’s privacy policy:
Functionality Cookies Google Analytics:
We use the __utma cookie to help us count how many people visit our websites. It's usually set the first time you visit a site. If you delete it (for example, by deleting all cookies in your browser settings) then a new one will be set the next time you visit.The _utmz cookie records how people arrive at our site – for example, from an advertisement, using a particular search engine or email campaign. We use this information to measure how effective our online advertising and marketing is, and to look for ways to improve navigation between our own pages. 

See Google’s privacy policy:
Functionality Cookies Live Chat:
These cookies are set by LiveChat Inc. a USA based company that provides online chat software to our website, enabling them to engage in live text-based conversations with their visitors.

See LiveChat’s privacy policy:
Targeting & Advertising Cookies YouTube:
YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
See YouTube’s privacy policy:
Targeting & Advertising Cookies Bing:
This domain is owned by Microsoft - it is the site for the search engine Bing.

See Bing's privacy policy and cookie policy
Targeting & Advertising Cookies LinkedIn
These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.

See LinkedIn’s privacy policy:
Targeting & Advertising Cookies Disquis
These cookies are controlled by Disqus, which provides discussion forum software enabling website owners to plug powerful functionality into their sites.

See Disqus’ privacy policy:
Targeting & Advertising Cookies

These cookies are controlled by Infogram. We use this tool to visualise data i.e. infographics, charts, word maps, maps and reports.

See Infogram’s privacy policy:

Targeting & Advertising Cookies
This domain is owned by Doubleclick (Google). We use Doubleclick to manage real-time bidding advertising exchange.

See DoubleClick’s privacy policy:
Targeting & Advertising Cookies Eloqua
This domain is owned by Oracle for the delivery of online marketing services that were previously branded under the Eloqua name.

See Oracle Eloqua’s privacy policy:
Targeting & Advertising Cookies Google
These cookies are owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear.

See Google’s cookie policy:,
See Google’s privacy policy:
Analytic Cookies Google Analytics
We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google DoubleClick cookie) together to inform, optimise and displays ads based on your past visits to our website; report how many people have seen adverts (impressions), other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site. If you do not wish to allow the use of Google Analytics for advertising, you can opt out using the Google Ad Settings. If you do not wish to allow the use of Google Analytics cookies at all. Google provides an opt-out plug-in for most common website browsers find out about DoubleClick cookies and how to control those cookies visit
Analytic Cookies HotJar
On our website, we use Hotjar to view how you are interacting with our web pages. Hotjar uses cookies to collect non-personal information including standard, internet log information and details of visitor behavioural patterns upon, visiting the site. This is done to enable us to provide our web visitors with a better experience, identify preferences, diagnose technical problems, analyse trends and generally to help improve our website. Hotjar may also use cookies to record login details on your device or computer. This helps to determine whether a particular device previously visited the website so that the login details would not have to be re-entered each time you visit the website.

See Hotjar’s cookie policy:
See Hotjar’s privacy policy:
Functionality Cookies LiveChat
On our website, we use an instant customer messenger function called “Live Chat”. It allows you to get in touch with our experts to help solve any queries you may have, be that further information on our products and services or advice on your current situation and how we can help. We use a mixture of temporary and persistent cookies to make sure live chat will work on your computer and to recognise any returning visitors so we can have a clear understanding of previous conversations and help with enquiries that much quicker. 

See Live Chat's cookie policy:
Advertising Cookies App Nexus
This cookie is owned by App Nexus and used to buy, sell, and deliver online advertising, including interest-based advertising, mostly through real-time bidding.

SeeAppNexus’s privacy policy:
Social media cookies Twitter
This cookie is owned by Twitter, the social networking services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting.You can control how Twitter personalize your experience and ads by using your Personalization and Data settings, which are available at

See Twitter’s privacy and cookie policy:
Social media cookies Facebook
This domain is owned by Facebook, the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. This cookie identifies the browser connecting to Facebook. It is not directly tied to individual Facebook the user. Facebook reports that it is used to help with security and suspicious login activity, especially around detection of bots trying to access the service. Facebook also say the behavioural profile associated with each data cookie is deleted after 10 days. This cookie is also read via Like and other Facebook buttons and tags placed on many different websites.

See Facebook’s cookie policy:
See Facebook’s privacy policy:

How to control your cookie settings

Please remember that Experian does not use cookies to collect personally identifiable information personal data about you, as explained above, we may combine the information you provide EDQ from filling in forms, with the data we get from the web analytics services we use and their cookies (or similar technologies) to analyse how you and other people use the digital products and services on in detail. These cookies are set to improve your experience on our websites and to enable you to benefit from specific features and to set preferences.

However, there are various ways that you can control and manage your cookies which are discussed in a bit more detail below. Please remember that any settings you change will not just affect Experian cookies. These changes will apply to all websites that you visit (unless you choose to block cookies from particular sites).

Managing cookies in your browser

How to manage cookies in Internet Explorer
Cookie settings in most versions of Internet Explorer can be found by clicking the tools option and then the privacy tab.

How to manage cookies in Chrome
Click on the spanner icon on the toolbar, select settings, click the under the bonnet tab, click on content settings in the privacy section.

How to manage cookies in Firefox
Cookie settings in Firefox are managed in the Options window's Privacy panel. See Options window - Privacy Panel for information on these settings.

How to manage cookies in Opera
You can manage cookies in Opera if you Click on settings, then Preferences, then Advanced and finally Cookies

How to manage cookies in Safari
Choose Safari, then preferences and then click security. You should then be able to specify if and when Safari should accept cookies.

To manage cookies on your mobile phone please consult your manual or handbook. Get more help about how cookies work with specific browsers:

Managing analytics cookies

It is possible to opt out of having your anonymised browsing activity within websites recorded by analytics cookies. Experian uses Google Analytics, and you can opt out of their cookies by visiting Please note that this will take you to the relevant third party's website and generate a ‘no thanks' cookie, which will stop any further cookies being set by those third parties.

Don't forget that by not allowing analytics cookies, this stops us from being able to learn what people like or don't like about so that we can make them better.

Managing advertising cookies

Please note that if you want to opt out from receiving targeted advertising, this does not mean that you will receive less advertising when you use the digital products and services on This just means that the advertising you see will not be as relevant or customised to you.

However, if you still want to opt out of these third party advertising cookies, you can do this by visiting the Interactive Advertising Bureau's website which lists all ad serving cookies that are currently set on your device and tells you how to opt-out from each of them. Please note that this website lists many more networks than those used at Experian. Please remember that if you choose to opt out of targeted advertising from a specific company or via, it only applies to the web browser on the device you are using. You will therefore need to follow the same process on every device you use or different web browser that you use to exercise the same choice.

How to Contact Us

To learn more about Experian Data Quality’s privacy practices, please view our Privacy Policy. In case you have any further questions regarding our use of cookies, please Contact Us.

Policy Changes

Experian reserves the right to change this privacy policy at any time. Therefore, we encourage you to review this privacy policy from time to time to review any changes.