At Experian (“we”, “us”, “our”), we use "cookies" and other automated technologies to collect certain information about visitors, such as how many users visit our site and the most viewed webpages.
This technology does not track or store any information which could be used to identify you as an individual, rather it records your Web site visit anonymously. By collecting this information, we can better understand what areas of our website interest our visitors, and learn how to best tailor our site and our advertising to them.
Other ways we make our online service easier to use include using cookies that:
A cookie is a text file, that's stored on your computer, tablet or phone when you visit a website. Cookies are very useful and do lots of different jobs which help to make your experience on websites as smooth as possible. When you visit our website, your web browser (Internet Explorer, Google Chrome, etc ) sends these cookies back to the website or application so that on each subsequent visit they can recognise you and remember things like personalised details or user preferences.
Cookies also let you move between web pages efficiently, remembering your preferences and generally improving your experience (see below for more examples). They can also help to ensure that adverts you see online are more relevant to you and your interests.
What information is kept by the cookie?
A cookie will typically hold the following information:
How long do cookies stay on my computer?
They are referred to as session or persistent cookies, depending on how long they are used:
Session cookies only last for your online session and disappear from your computer or device when you close your browser. They are usually used to track the pages that you visit so that information can be customised for you for that visit.
Persistent cookies stay on your computer or device after the browser has been closed and last for the period of time specified in the cookie. These persistent cookies are activated each time you visit the site where the cookie was generated. These may, for example, be used to remember your preferences when you use the site.
How do cookies affect my privacy?
You can visit our website without revealing any personal information. The security and safety of your personal information is very important to us. Where personal information is supplied, we will take appropriate actions to protect your personal information. We may ask you for personal information so we can contact you about the Experian solutions and services that you might be interested in, for security reasons or so you can use our services.
When you use the digital products and services within https://www.edq.com/uk/ or https://freetrial.edq.com/uk/validation-suite/your-details, the following 5 categories of cookies may be set on your device:
These cookies are required to enable core site functionality and are automatically enabled when you use this site. You cannot opt out of these cookies as the websites cannot function properly without them.
These cookies are essential in helping you to move around our websites and use their features, such as accessing secure areas of the website. Without these cookies, services you have asked for cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.
Some examples of these essential cookies include:
These cookies allow websites to remember choices you make (such as your username, country selection, language or the region you are in) and provide enhanced, more personalised features. They also enable additional functionality like saving preferences, allowing social interactions, and analyzing usage for site optimization. The information these cookies collect is anonymised which means we can't identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you've been on the internet, but do help with serving advertising. We use these types of cookies to improve your experience of the digital products and services on EDQ.com/uk. Some examples of how we do this include:
In order to keep the digital products and services on Edq.com/uk relevant, easy to use, and up-to-date, we use web analytics services to help us understand how people use them. For example, we can see which parts of the digital products and services are most popular, identify which blogs have been read, identify when errors occur, and test different versions of a page or features to see which one works best.
We also use a website recording service ‘HotJar’ to record your onscreen visit and actions in a video, track mouse clicks, mouse movements, page scrolling, form interactions and collect questionnaire and survey feedback. When data is entered into an online form, this data is not recorded, any information entered is displayed as ‘stars’ i.e. **********. The data is stored in the recording service and only used to improve our website and statistical reporting. We only share information with a single Experian approved supplier for analysis and website improvements. Your data is not used or sold for marketing purposes. These web analytics services may be designed and operated by other companies on our behalf. They do this using small invisible images known as "web beacons" or "tracking pixels" that may be included in the digital products and services on edq.com/uk. These are used to count the number of times something has been seen. These web beacons are anonymous and do not contain or collect any information that identifies you.
These cookies remember information regarding your use of our sites and other sites so that we can serve promotional and other targeted information to you on our sites and other sites. These cookies are used by us and third parties to serve ads that are relevant to your interests.
To learn more about cookies, visit http://www.allaboutcookies.org
We use some cookies to track where you have come from, for example if you were referred to us by another website a cookie, containing anonymous data, would be passed through to us. This lets us reward some external websites for referring customers to us.
Please note that on some pages of our websites you may notice that cookies have been set that are not related to Experian or our authorised service providers. When you visit a page with content embedded from, for example, YouTube or Facebook, these service providers may set their own cookies on your web browser. These anonymous cookies may be set by that third party to track the success of their application or to customise their application to you. Experian does not control the use of these cookies and cannot access them due to the way that cookies work, as cookies can only be accessed by the party who originally set them. You should check the third party websites for more information about these cookies.
You'll sometimes see our advertising or special offers on other websites. Cookies provided by the other website or advertising network can tell us how effective this is. For example, if you click on one of our advertisements, the website owner might use a cookie to tell us that you came from their site.
Cookies by themselves can't be used to find out the identity of any user. The information is completely anonymous and doesn't contain any of your personal data. Unless you choose to tell them, the third-party sites will never know who you are even if they assign your browser a cookie.
Finally, please be aware that advertisers and other third parties may use their own cookies tags when you click on an advertisement or link on our website. These third parties are responsible for setting out their own cookie and privacy policies.
If you'd like to learn more about cookies in general and how to manage them, visit aboutcookies.org https://www.aboutcookies.org/
You can find out more about cookies from advertisers in this advice from the Internet Advertising Bureau http://www.youronlinechoices.com/uk/ We are not responsible for the content of external websites.
These cookies are essential to making our online services work properly. If you do want to disable these cookies you can do this in your browser settings but you might not be able to use some of our online services.
|Cookie Type||Cookie Name||What do we use it for?|
|Strictly Necessary Cookies||Google Tag Manager:
|Behind the scenes, we use Google Analytics to give us insights into how you interact with our website and to provide you with relevant content and good website experiences. This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an
associated Google Analytics account.
|Strictly Necessary Cookies||Windows Azure Cloud Platform:
|Behind the scenes, this cookie is used for load balancing to make sure the visitor page, requests are routed to the same server in any browsing session.
|Performance Cookies||Google Analytics:
|The _gat_UA-25829750-3 cookie is set by Google Analytics, where the pattern element on the name contains,the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.The _GA cookie is associated with Google Universal Analytics - which is a significant, update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default, it is set to expire after 2 years, although this is customisable by website owners.
|Functionality Cookies||Google Analytics:
|We use the __utma cookie to help us count how many people visit our websites. It's usually set the first time you visit a site. If you delete it (for example, by deleting all cookies in your browser settings) then a new one will be set the next time you visit.The _utmz cookie records how people arrive at our site – for example, from an advertisement, using a particular search engine or email campaign. We use this information to measure how effective our online advertising and marketing is, and to look for ways to improve navigation between our own pages.
|Functionality Cookies||Live Chat:
|These cookies are set by LiveChat Inc. a USA based company that provides online chat software to our website, enabling them to engage in live text-based conversations with their visitors.
|Targeting & Advertising Cookies||YouTube:
|YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
|Targeting & Advertising Cookies||Bing:
|This domain is owned by Microsoft - it is the site for the search engine Bing.
|Targeting & Advertising Cookies||LinkedIn
|These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.
|Targeting & Advertising Cookies||Disquis
|These cookies are controlled by Disqus, which provides discussion forum software enabling website owners to plug powerful functionality into their sites.
|Targeting & Advertising Cookies||infogr.am
These cookies are controlled by Infogram. We use this tool to visualise data i.e. infographics, charts, word maps, maps and reports.
|Targeting & Advertising Cookies||doubleclick.net
|This domain is owned by Doubleclick (Google). We use Doubleclick to manage real-time bidding advertising exchange.
|Targeting & Advertising Cookies||Eloqua
|This domain is owned by Oracle for the delivery of online marketing services that were previously branded under the Eloqua name.
|Targeting & Advertising Cookies||Google
|These cookies are owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear.
|Analytic Cookies||Google Analytics
|We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google DoubleClick cookie) together to inform, optimise and displays ads based on your past visits to our website; report how many people have seen adverts (impressions), other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site. If you do not wish to allow the use of Google Analytics for advertising, you can opt out using the Google Ad Settings. If you do not wish to allow the use of Google Analytics cookies at all. Google provides an opt-out plug-in for most common website browsers http://tools.google.com/dlpage/gaoptout.To find out about DoubleClick cookies and how to control those cookies visit http://www.google.co.uk/policies/privacy/ads|
|On our website, we use an instant customer messenger function called “Live Chat”. It allows you to get in touch with our experts to help solve any queries you may have, be that further information on our products and services or advice on your current situation and how we can help. We use a mixture of temporary and persistent cookies to make sure live chat will work on your computer and to recognise any returning visitors so we can have a clear understanding of previous conversations and help with enquiries that much quicker.
|Advertising Cookies||App Nexus
|This cookie is owned by App Nexus and used to buy, sell, and deliver online advertising, including interest-based advertising, mostly through real-time bidding.
|Social media cookies||Twitter
|This cookie is owned by Twitter, the social networking services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting.You can control how Twitter personalize your experience and ads by using your Personalization and Data settings, which are available at https://twitter.com/personalization.
|Social media cookies||Facebook
|This domain is owned by Facebook, the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. This cookie identifies the browser connecting to Facebook. It is not directly tied to individual Facebook the user. Facebook reports that it is used to help with security and suspicious login activity, especially around detection of bots trying to access the service. Facebook also say the behavioural profile associated with each data cookie is deleted after 10 days. This cookie is also read via Like and other Facebook buttons and tags placed on many different websites.
However, there are various ways that you can control and manage your cookies which are discussed in a bit more detail below. Please remember that any settings you change will not just affect Experian cookies. These changes will apply to all websites that you visit (unless you choose to block cookies from particular sites).
How to manage cookies in Internet Explorer
Cookie settings in most versions of Internet Explorer can be found by clicking the tools option and then the privacy tab.
How to manage cookies in Chrome
Click on the spanner icon on the toolbar, select settings, click the under the bonnet tab, click on content settings in the privacy section.
How to manage cookies in Firefox
Cookie settings in Firefox are managed in the Options window's Privacy panel. See Options window - Privacy Panel for information on these settings.
How to manage cookies in Opera
You can manage cookies in Opera if you Click on settings, then Preferences, then Advanced and finally Cookies
How to manage cookies in Safari
Choose Safari, then preferences and then click security. You should then be able to specify if and when Safari should accept cookies.
To manage cookies on your mobile phone please consult your manual or handbook. Get more help about how cookies work with specific browsers: http://www.aboutcookies.org
It is possible to opt out of having your anonymised browsing activity within websites recorded by analytics cookies. Experian uses Google Analytics, and you can opt out of their cookies by visiting https://tools.google.com/dlpage/gaoptout. Please note that this will take you to the relevant third party's website and generate a ‘no thanks' cookie, which will stop any further cookies being set by those third parties.
Don't forget that by not allowing analytics cookies, this stops us from being able to learn what people like or don't like about Edq.com/uk so that we can make them better.
Please note that if you want to opt out from receiving targeted advertising, this does not mean that you will receive less advertising when you use the digital products and services on Edq.com/uk. This just means that the advertising you see will not be as relevant or customised to you.
However, if you still want to opt out of these third party advertising cookies, you can do this by visiting the Interactive Advertising Bureau's website www.youronlinechoices.com/uk which lists all ad serving cookies that are currently set on your device and tells you how to opt-out from each of them. Please note that this website lists many more networks than those used at Experian. Please remember that if you choose to opt out of targeted advertising from a specific company or via www.youronlinechoices.com, it only applies to the web browser on the device you are using. You will therefore need to follow the same process on every device you use or different web browser that you use to exercise the same choice.