The 2016 Global Data Management Benchmark Report

Data is your organization's most valuable asset and making proper data management a priority is critical. Our annual global data benchmark study reports the driving forces, trends, and challenges behind data quality and data management. 2016 looks to be focused on the restructuring, reallocating, and reassessing of data use and ownership within the business.

Discover statistics and year-over-year comparisons that will help you keep your data initiatives up to date.

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Data quality tools

We make your data fit for purpose. We make your data work for you.

Data cleansing

Connect more effectively with your customers through accurate and clean data. Capture customer addresses using our real-time address validation solutions. Keep data up to date. Clean incorrect contact data in real time or in bulk capacity. We support address, email, mobile and name validation.

Address verification - Keep address information up to date and accurate with minimal effort utilizing our address cleansing software and real-time address verification. Reduce mailing costs and eliminate returned packages.
Email verification - Maintain accurate, valid email lists with revolutionary real-time email verification and email list cleaning, enabling increased business performance by reducing bounce rates.
Phone verification - Increase the number of valuable contacts by ensuring phone numbers are correct the first time. Improve on SMS and mobile marketing by knowing the information is correct with the best validation tools and phone list cleaning service available.

Data standardization

Prototype your data quality rules and transform your data without impacting business as usual. Restructure your contact data to fit pre-defined rules that are meaningful to you and your business.

Experian Pandora - Enhanced next generation performance works in seconds as opposed to days to improve and standardize data. This powerful data quality tool maximizes resources, eliminates wasteful spend and reduces costs.

Data matching

Create an accurate single customer view that allows you to make every interaction count. Use our matching software to discover intelligent links amongst your customer records, enabling you to identify duplicates and suppress records you cannot use.

Data matching - Improve operational efficiency and reduce time spent manually de-duping contacts. Increase database integrity by ensuring the accuracy of your data.

Data monitoring

Accelerate data-driven projects. Deploy controls to ensure that data continues to conform to business rules. Analyze, improve and control data quality across various and infinite domains in a business-user friendly approach.

Experian Pandora - Get a more complete understanding of your organization’s data assets and enable better decision making.

Data enrichment

Enhance your data to drive greater value. Append related attributes from external sources to gain greater understanding of your customers and improve analysis, profiling and segmentation.

Data enrichment - Understand and accurately target your customer segments to provide custom offers, personalized messaging and tailored experiences.

Data profiling

Instantly profile all of your data (not just a sample), discover relationships and drive dependencies. Capture statistics that provide insights on data quality issues.