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Database Cleaning

validates, updates and standardizes existing contact data


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Database Cleaning Features

Database cleansing from Experian Data Quality offers industry-leading speed, reliability and ease of use. With the ability to provide fast and accurate matches on multiple fields within a database, this deduplication solution was built with its end users in mind. Its robust architecture allows for customization of matching criteria, searching techniques, integration approaches, phonetic algorithms, rule sets and more.

Database cleaning software from Experian Data Quality includes:

  • Address, email and phone validation and standardization
  • Data appends to complete missing contact & demographic information.
  • Identification of the most possible matches through fuzzy and phonetic recognition.


database cleaning