NCOA®processing validates each name and address in your data file, employing USPS® address correction that verifies the correct address for each customer. Once the address information is validated, each name and address is matched against the NCOALink® database. This NCOALink® database contains change-of-address (COA) data gathered from the USPS® on individuals, families, and businesses that have moved.
When a match is made against the NCOALink® file, we will update the information with the current name and address from the USPS® change of address database.
NCOA® processing from Experian Data Quality:
of companies see data as an integral part of forming a business strategy
of organisations believe inaccurate data is undermining their ability to provide an excellent customer experience
of organisations lack a coherent, centralised approach to data quality
Percent of their customer and prospect data retailers believe is inaccurate