NCOA®processing validates each name and address in your data file, employing USPS® address correction that verifies the correct address for each customer. Once the address information is validated, each name and address is matched against the NCOALink® database. This NCOALink® database contains change-of-address (COA) data gathered from the USPS® on individuals, families, and businesses that have moved.
When a match is made against the NCOALink® file, we will update the information with the current name and address from the USPS® change of address database.
NCOA® processing from Experian Data Quality:
Before Experian cleansing, we did not have the ability to standardize every address that came through from our website platform. Today we are able to not only standardize and get NCOA information, we have an idea of who is deliverable or not. This has helped decrease our costs in mailing gold cards for our MSR members.
of companies see data as an integral part of forming a business strategy
of organisations believe inaccurate data is undermining their ability to provide an excellent customer experience
of organisations lack a coherent, centralised approach to data quality
Percent of their customer and prospect data retailers believe is inaccurate