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Huffy Corporation uses Experian Data Quality software to improve address data quality


Experian Data Quality, a part of Experian Marketing Services and a leading provider of contact data management software and services, today announced that Huffy® Corporation, an iconic bicycle supplier long recognized for its product innovations, will use Experian Data Quality address verification to validate incoming customer address data. The products are expected to ensure accurate and timely package deliveries and improve service levels to its customers.

“Our goal is to get our bikes and accessories to our customers as quickly and reliably as possible,” said Dave Reed, senior business analyst at Huffy Bicycle. “With Experian Data Quality, we have improved delivery accuracy significantly while simultaneously reducing the cost and delays we previously incurred from our freight carriers for unconfirmed addresses. Although transparent to our customers, Experian Data Quality has been a win-win for everybody.”

The Experian Data Quality address verification software has been implemented in the company’s U.S.-based call center. Staff members will be able to ensure contact information is accurate at the time of entry while reducing data collection time and rework associated with bad addresses.

“With the growing percentage of products shipped directly to customers, data quality plays an ever-growing role in customer satisfaction,” said David Northridge, vice president of client retention, Experian Data Quality. “As retailers and suppliers look to improve the quality of their customer information, they will not only be able to improve operational practices, but also ensure accurate information for analytics and consumer insight.”

About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. 
For more information, please visit

About Experian 
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit

For more information about Huffy, visit

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