Experian Marketing Services
We surveyed over 400 professionals to find out how they built a business case for data quality. Here's what we learned!
Wondering how much parents are spending at retailers during the 2016 back to school season? Read on to learn more!
Data isn't just a big enterprise game; small business can harness it to boost revenue, expand marketing reach, streamline the recruiting process, and help create products or services that customers will truly want.
Learn about the lifestyles, governments & histories of countries through the study of median age around the world!
See how Americans spend their time throughout the day.
Take a closer look at the top 10 stats from our annual data management research study.
See how internet usage varies by country, and see where the biggest consumption of data and information lies.
Discover the most popular sports in several major cities in each state and throughout the country.
Go on Expedition Deliverability to see why you don't want poor deliverability bogging down your email's journey.
Have you ever wondered how much data would weigh if it had an actual weight value?
Find out the most and least expensive cities to live in the U.S.
Discover what players you need on your data team.
Take a deep look into how we drive across the globe.
The world of email deiverability can seem like the Wild West!
Learn why people, process and technology are key.
See why data is anything but dull.
Discover where the wealthy reside or file their taxes in the U.S.
Finding your best customers is challenging, yet necessary for getting started in personalization.
All addresses are not created equal. See how different countries have unique postal standards.
Accurate data is the foundation to top-notch customer service. Learn how your data quality strategy impacts the call center experience.
Find out why your data is your best asset.
Do you know who might actually respond and write back?
Health Information Exchanges (HIE) improve patient contact data. Learn what happens before, during and after an HIE.
See why loyalty programs are valuable and how to successfully start one.
Email is the most important marketing channel in 2013, see what bad data is lurking in your email lists.
Discover how to create a winning corporate holiday card.
Learn the benefits that data enhancement can have on your marketing strategy, customer experience and brand loyalty.
Find out email marketers' top challenges for reaching the inbox.
Learn why list hygiene is critical to the health of your email marketing program.
Building a single customer view starts with accurate data. Learn how an efficient data quality program can increase the value of your existing customer data.
See how to capitalize on your data and why 2014 is the year of customer-centricity.
Learn what sets loyalty programs apart and why data plays a key role.
Learn how to calculate return on investment for data quality tools.
Discover what causes data quality issues, how prevalent they are, and what dangerous side effects they often have.
Enter this holiday season confident that you have clean contact data.
Assemble a team, make a plan and follow these steps to unlock the power of your data.
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