Skip to main content

Experian Data Quality Blog

The cost of storing unused data

According to a study by 451 research, the cloud storage market is expected to double from 2016 to 2017, with cloud storage costs jumping from $19 billion to nearly $40 billion. As organizations prepare to invest even more in storing their data, it is important to remember that storing vast amounts of data is only valuable when you know what to do with that data. Storing data you do not use can cost more than you may think. 

Continue reading The cost of storing unused data

Achieving peak performance

Last week, our Women in Experian group hosted an event in our Boston office, focused on how to “Achieve our Peak Perforce,” led by Christine Fiske. Christine is a Senior Digital Marketing Freelance Consultant, working primarily with startups and VC firms. Currently, she is working to become a leadership development facilitator and presented her session about achieving peak performance. Here are three takeaways I gained from this unique event: 

Continue reading Achieving peak performance

How high quality data improves higher education

In 2012, Experian Data Quality partnered with the Common App to provide real-time address validation to users of the system for the college application process. This solved a multitude of data problems that colleges were having with getting acceptance letters to the right students. The original expectation had been that students wanted to get the information right and therefore would update the application address fields appropriately.

Continue reading How high quality data improves higher education

Top 6 ways data quality can help utilities personalize the customer experience

With deregulation across the utilities industry, it is more important than ever to understand your customers. Here at Experian Data Quality, we can help. Our solutions can give you a better sense of the customer information you have and provide you with additional data attributes. This will help your organization gain a better picture of who your customers are, and therefore personalize each customer interaction through enhanced insights.

Continue reading Top 6 ways data quality can help utilities personalize the customer experience

Embracing best practices in data quality management today

If companies are collecting data, but it's inaccurate or outdated, they're only going to get themselves into trouble. Here are three examples of data quality best practices.

Continue reading Embracing best practices in data quality management today

The evolving role of the CDO

This week, I attended the FIMA (Financial Information Management) Data Management conference in Boston. While I have heard of this conference, I have not attended in the past. I was excited to hear what the industry experts had to say over the course of two and a half days. The opening remark was given by Peter Serenita, Group CDO at HSBC. He talked about the evolution of his own role—the Chief Data Officer (CDO)—across industries and companies. 

Continue reading The evolving role of the CDO

Grow your email marketing list

As digital marketers, the technology available to help us get the word out about our products seems limitless. Whether you’re focused on hyper-personalization, segmentation, or building out models to target ideal customers, the most tried and true channel has been, and for the foreseeable future will remain, email marketing. Why do we love it so much? It’s fast and efficient and inexpensive compared to other channels.

Continue reading Grow your email marketing list

Outfitting Cabela's with the right email verification data

After collecting email addresses through various channels and validating only the form and syntax of those collected through their Ecommerce channel, Cabela’s had amassed a large number of suspected “bad” email addresses over the years. Experian Data Quality's batch email cleansing solution helped them recover a significant portion of email addresses to include in email marketing communications. 

Continue reading Outfitting Cabela's with the right email verification data

Validating an address with CASS and DPV data

A lot goes into confirming that an address is valid. For the United States Postal Service (USPS), there are several pieces of information needed to verify an address. When you use address validation software, it checks the information entered against USPS’s database and requirements. A couple of terms to know when it comes to address validation are CASS and DPV. The Coding Accuracy Support System (CASS) is a certification process used by USPS to evaluate the accuracy of address correction/matching software. Delivery Point Validation (DPV), which is one of the USPS-sourced files included in CASS data, is used to check the status of a specific address within the United States.

Continue reading Validating an address with CASS and DPV data

Experian Data Quality celebrates Patriots' Day

Patriots’ Day has always held a special place in the hearts of Bostonians—it is Marathon Monday. As a day that many have trained for, for months or more, Marathon Monday has a special meaning to every runner. Its meaning, however, is not reserved only for the runners. As a company based in Boston, we feel it is important to incorporate the spirit of Marathon Monday and Patriots’ Day into our culture. 

Interested to learn more about Experian Data Quality’s culture?

Check us out on Facebook! 

Continue reading Experian Data Quality celebrates Patriots' Day

Copyright ©, 2014-2017. All rights reserved.

125 Summer St Ste 1910, Boston MA 02110-1615, US