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This holiday season, retailers are met with an even bigger undertaking. Not only is this a chance to make up for lost time—drive customer loyalty and grow bottom line—but retailers also need to prepare for shifting consumer shopping and lifestyle habits.

The truth is that pivoting strategies overnight and trying to deliver an exceptional customer experience during a pandemic is hard. Retailers, we are here to help you win back your customers while building lasting customer loyalty. It starts with an incentive program backed by high-quality customer data.

This past spring, the global economy shut down overnight. The pandemic struck the world, forcing businesses to close their doors and schools and offices to work remotely. This accelerated any digital transformation efforts to accommodate new operations and maintain a positive customer experience from a distance. 

There’s no doubt e-commerce is booming. Shoppers love the convenience of browsing their favorite brands and purchasing goods online from the comfort of their home or on-the-go from their phone. That’s why retailers’ top business priorities include moving through digital transformation (46%), according to our research.

The impact of the COVID pandemic is being felt across industries but one industry has been hit particularly hard—the retail industry. With the onset of COVID-19, non-essential, brick and mortar stores were forced to rely exclusively on their e-commerce platform, which left them with a declining bottom-line and customer experience.

The role of a chief data officer may take on a variety of shapes depending on the industry, enterprise, and maturity of the data program he or she is working for. Our research reports that mature data organizations are more likely to have a chief data officer in place.

The question is: At what point in your data management program should you hire a CDO? And, how does the CDO’s role evolve as your data program evolves?

Credit reporting can be challenging at the best of times but right now there’s more than usual to be concerned about. By proactively validating your data and eliminating common errors, we can help you reduce frustration, risk, and cost, increase satisfaction, and give you your time back, even during a crisis.