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Experian Data Quality Blog

Data usage is evolving, but so are data quality tools and users

Over the past few years, we at Experian have seen a big shift in data usage. Businesses are learning how to truly unlock the power of data to better serve their clients. But the data usage itself isn’t the only thing evolving. The users of data and the tools used to support their efforts are also changing.

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Simplifying the online retailer's buying journey

Retailers often tell us about their endless pursuit to create a seamless buying experience: a utopian idea that has dominated the industry for years. This pursuit can often seem never ending, especially as technology and consumer expectations seem to outpace retailers’ ability to keep up. Meanwhile, according to Shopify, shopping cart abandonment rates hover around 67 percent, with many customers claiming they leave websites with full shopping carts because of complicated or long checkout processes.

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Is master data management really a one-size-fits-all solution?

I recently had the pleasure of attending the Master Data Management (MDM) & Data Governance Summit in New York City.  The Summit was located in the same hotel as one of the presidential candidate’s election night parties, which provided plenty of excitement.  Excitement aside, there was a lot to learn: gauging the pulse of the institute, getting to know the attendees, and understanding their corporate concerns.

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Introducing Global Intuitive address verification

For over 20 years, we at Experian Data Quality have been helping business like you succeed, by giving you confidence back in your data. Whether you’re ensuring the collection of valid addresses or looking to improve your overall user experience, our mission has, and will continue to revolve around powering business opportunities with quality data.

This is why we’re excited to announce a new addition to our address verification solution. As you look to expand your businesses within your country as well as internationally, we are expanding our capabilities to scale along with you every step of the way.

We are thrilled to roll out our new Global Intuitive address validation solution to help you do just that! Our Global Intuitive address verification solution will allow you to capture validated address in real time through a predictive engine.

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Why quality data is critical for small business

In the digital marketing world, the term “big data” thrown is thrown around a lot. By definition, big data is extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

As a small business, your data may not be classified as “big,” but it’s incredibly important to the growth of your business. Contact data, in particular, is something that small businesses need to focus on.

In this post, we've partnered up with JustUno, a conversion optimization platform, to take a look the value in collecting lead and customer contact data, and see why ensuring the quality of contact data is critical for small businesses.

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A proposal for data quality: 5 key takeaways

Businesses today rely on tremendous amounts of data to do everything from improving their customers’ experience, to streamlining operations, to reducing risk to the organization. Data is everywhere, and countless individuals interact with it throughout its life cycle. While this provides an incredible opportunity, organizations need to ensure that the quality of that data is upheld to ensure that it is fit for purpose.

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What to look for when choosing an email validation vendor

If you’re an email marketer, chances are you have thought about the quality of your contact email list. It is one of the most important assets you have. Without an accurate list, you could end up in the spam box, with a bad sender reputation or flat out unable to reach your subscribers at all. Never fear, there are a host of vendors out on the market who are more than happy to help you validate that list and improve your email hygiene.

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It’s always sunny at DAMA

It was a beautiful, sunny day in Philadelphia. I was fortunate enough to attend the DAMA Philadelphia inaugural event of 2016. The chapter meeting was focused on data governance and brought together leading vendors, service providers, and customers that are defining how data governance is being executed today.

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How can we make information governance interesting?

Information governance is not the darling of IT topics. While everyone wants to talk about data insight and analytics, very few people want to talk about the governance or regulation around data that it takes to have a successful analytics program. Without a foundational program in information governance, organizations will fail at analytics.

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Beyond crazy, is fabulousness: Unforgettable quotes from Content Marketing World 2016

This title is a quote—and what a quote, huh? I nabbed it from a video about Google’s exploration into virtual reality. But it resonated with me because it was new; it was unique, and it was such a refreshing change to the same things I hear over and over again.

And so, this post is a tribute to the original, to the ideas that I hadn’t read a million times over. These are 9 of the most memorable quotes I heard from the speakers at Content Marketing World 2016 and why I think they’re worth sharing.

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