Email validation: what it is and why it matters for your business
In B2B marketing, a bad email address isn’t just a bounce—it’s a missed opportunity that can hurt your reputation and waste your budget. That’s why email validation is essential for reaching real contacts, improving engagement, and staying compliant.
In this post, we’ll cover what email validation is, why it matters, and how Experian’s powerful solution can help you maintain clean, high-performing lists that drive results.