Planning, getting the buy-in and budget you need, and ensuring you have the right people, processes, and tools to complete the migration can help you avoid many of the obstacles most organizations face.
Developing a data management program can seem complicated, especially when you're first starting out. This white paper explains why building a data management program is like building a house in three easy-to-remember steps: analyze, improve, and control.
The CMO uses data to make important marketing decisions every day. Since data is so critical to executing a successful marketing strategy, the CMO can play a key role in the CDO’s data management activities.
For our 2017 global data management benchmark, we surveyed more than 1,400 data management professionals to understand how data is being used within organizations and how the quality of that data impacts business priorities.