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Latest Experian Data Quality study reveals need for increased levels of online data verification


Experian Data Quality, a part of Experian Marketing Services and a leading provider of contact data management software and services, today announced the release of Consumer data verification at checkout, a benchmark report of the top 100 online retailers. According to this report, while the majority of the top 100 online retailers have some form of verification in their checkout process, more than two-thirds lack the sophisticated systems that validate to the level of an email domain or an apartment number.

With only 5 percent of retailers verifying the full email address and only 30 percent validating an address down to the apartment number, the top online retailers are collecting a significant amount of bad contact data. In fact, global retailers believe almost a quarter of their data is inaccurate, according to a recent Experian Data Quality global study.

“Retailers rely on quality information for cross-channel marketing, business intelligence and loyalty programs,” said Thomas Schutz, SVP, general manager of Experian Data Quality. “With the explosion of digital channels, more customer information is being collected online. It is important for retailers to ensure the accuracy of that information for operational purposes but also for any data-driven effort.”

The new report reviews the level of contact data validation within mobile and online checkout Websites. The report also provides recommendations for improving contact data quality practices within online channels.

To obtain a copy of Consumer data verification at checkout from Experian Data Quality, please visit click here.

About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

For more information, please visit

About Experian 
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

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