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New Experian Data Quality research shows many businesses fail to calculate return on investment from data quality technology

10/16/2014


Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today announced the release of a new research study, The data quality return on investment. The study finds that while most organizations are investing in new data-quality technology, a large percentage of those businesses are not calculating a return on investment.

“The vast majority of companies are investing in new data quality technology as they look to better leverage their data assets and improve the customer experience and business operations. However, many companies are failing to track the return on this investment,” said Thomas Schutz, senior vice president and general manager for Experian Data Quality. “While the perceived value of data quality is certainly encouraging, hard data is needed to ensure organizations continue to implement the right technology for their business.”

Experian Data Quality also found that:

  • Ninety-three percent of companies have some sort of data-quality solution in place
  • Eighty-nine percent of companies are investing in data quality solutions
  • Only 59 percent of companies calculate the return on investment of data-quality solutions on an annual basis

To obtain a copy of The data quality return on investment from Experian Data Quality, please visit http://go.experian.com/dataqualityROI.

About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit http://www.qas.com.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
For more information, please visit http://www.experian.com/marketingservices.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.


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