We hit the road and headed to The Hawkeye State this week for the American Association of Motor Vehicle Administrators (AAMVA) annual international conference. AAMVA showcases the latest trends in the motor vehicle and law enforcement community and provides a forum for chief administrators to learn and grow from fellow jurisdiction executives. This year the event was held in Des Moines, Iowa and there was no shortage of mid-western flare! Attendees were treated to a “night at the state fair” in the expo hall, including dunk tanks, games and a corn-eating contest.
From August 24-26, marketers and other business professionals from all over the world flocked to the Hilton in New York City to talk about one thing: performance marketing. LeadsCon has always been focused on helping marketers with lead generation and customer retention. We at Experian Data Quality were thrilled to be a part of the fun and bring our own strengths to the table.
There were many businesses who stopped by our booth bringing up the same concerns:
Today we presented a webinar to introduce our new research study, The Chief Data Officer: Bridging the gap between data and decision-making.
More than 250 CIOs and CDOs in the U.S. took part in our research study. All participants were from companies with over 500 employees from a variety of industries, including manufacturing, professional services, financial services, retail, utilities, healthcare and more.
Every day our inboxes fill with emails covering a wide range of subjects and purposes ranging from promotional messages sent by our favorite retailers, to personal messages from friends and family and business communications related to our jobs. While every email may not excite us in the same way that a brightly colored birthday card sent via "snail mail" does, there is one kind of email that we all work hard to avoid receiving: spam! No, not the canned precooked meat product first distributed in the 1930’s that is somehow still on the shelves of supermarkets today. Spam emails are a form of email fraud. These scams consist of unsolicited emails that falsely claim a bargain, ask for business or invite victims to a website with a detailed pitch.
It’s a story for the ages. Marketers often speak to their ability to use the almighty email to augment multi-tiered campaigns, engage and re-engage subscribers and boost their well-optimized landing pages.
But what they don’t typically speak about are all the failed attempts it took to get there. When the unmentionables hit the fan, it’s revealed that most marketers don’t have the technology or knowhow they really need. We won’t be your one-stop shop for creating the perfect email campaign, but what we can be is your one-stop shop for making sure your email lists are spick and span for those campaigns.
Today we’ll reveal what mistakes lead to email list data quality problems and what lessons can be learned from them.
I finally had time to wind down from the Experian Marketing Services Client Summit last week in Las Vegas and put down a few of my thoughts. First, I just have to say that this was once again a great event. It was wonderful networking with marketers from all over the country and learning best practices.
It’s never too early to start planning for the holiday season. Consumers are already dreaming of getting holiday emails from their favorite brands or businesses with deals, promotions and gift ideas neatly wrapped inside. But as a marketer, you’re more worried about making sure that those messages get delivered without any hiccups. Yesterday, Spencer Kollas, VP of Global Deliverability at Experian Marketing Services, and Shirley Zhao, Content Marketer at Experian Data Quality presented a webinar, “Don’t be a last minute holiday marketer.” They covered off the top email collection challenges, consequences of bad emails to your business, leveraging verification and deliverability techniques, and discussed how to prepare for holiday success.
As we reflect on the conference, we wanted to recap some of the awesome information that we’ve been able to gather from universities around the country. As they talk about the migration from Connect to Radius, another trend has emerged as well; the use of data.
Organizations across the globe are beginning to understand that they should start seeing their data as a competitive advantage as opposed to as a challenge or an obstacle. With the centralization of data management and the rise of the Chief Data Officer position, companies are able to truly leverage their most valuable asset: their data.
Experian Data Quality recently conducted a new research study of more than 250 CIOs from companies with over 500 employees in a variety of industries, including manufacturing, professional services, financial services, retail, utilities, healthcare and more. Survey participants were asked about the emerging role of the Chief Data Officer (CDO), the state of their data quality, and the data management practices at their organization. Here are 10 key takeaways from the research.