Recently, we discussed the dilemma of building a data management program and compared the process to building a house. This proved very insightful, as it laid the foundation for a complex and sometimes overwhelming topic: developing a data management methodology.
Technology is making consumers’ lives easier, sure, but retailers have to continually play catch-up to match their own technology with consumer expectations. Some retailers are doing it well; others, not so much. Legacy systems have been in place for decades in some instances, and while they may have worked in the past, those systems can’t keep up with the demands for today.
As Dunkin Brand’s president of global marketing and innovation has quite bluntly stated, “If you’re doing business today like you did last week, the competition is gaining on you, and if you’re doing business like you did last year, you may soon be out of business.”
Ouch. But, it’s the truth. That’s why Melanie Clark, our Retail Partner Manager, and I have come together to discuss how today’s leading retailers are simplifying the purchase process, making mobile shopping frictionless, and why ‘showrooming’ and the ‘endless aisle’ should all become the new standards of retail.