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Monthly Archives: September 2016

A proposal for data quality: 5 key takeaways

Businesses today rely on tremendous amounts of data to do everything from improving their customers’ experience, to streamlining operations, to reducing risk to the organization. Data is everywhere, and countless individuals interact with it throughout its life cycle. While this provides an incredible opportunity, organizations need to ensure that the quality of that data is upheld to ensure that it is fit for purpose.

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What to look for when choosing an email validation vendor

Erin Haselkorn

Erin Haselkorn

September 20, 2016

If you’re an email marketer, chances are you have thought about the quality of your contact email list. It is one of the most important assets you have. Without an accurate list, you could end up in the spam box, with a bad sender reputation or flat out unable to reach your subscribers at all. Never fear, there are a host of vendors out on the market who are more than happy to help you validate that list and improve your email hygiene.

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It’s always sunny at DAMA

It was a beautiful, sunny day in Philadelphia. I was fortunate enough to attend the DAMA Philadelphia inaugural event of 2016. The chapter meeting was focused on data governance and brought together leading vendors, service providers, and customers that are defining how data governance is being executed today.

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How can we make information governance interesting?

Erin Haselkorn

Erin Haselkorn

September 13, 2016

Information governance is not the darling of IT topics. While everyone wants to talk about data insight and analytics, very few people want to talk about the governance or regulation around data that it takes to have a successful analytics program. Without a foundational program in information governance, organizations will fail at analytics.

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Beyond crazy, is fabulousness: Unforgettable quotes from Content Marketing World 2016

This title is a quote—and what a quote, huh? I nabbed it from a video about Google’s exploration into virtual reality. But it resonated with me because it was new; it was unique, and it was such a refreshing change to the same things I hear over and over again.

And so, this post is a tribute to the original, to the ideas that I hadn’t read a million times over. These are 9 of the most memorable quotes I heard from the speakers at Content Marketing World 2016 and why I think they’re worth sharing.

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Pumpkin spice data: Boston's take on the flavor of fall

The time has come here in Boston where, (scattered amongst still hot and very humid days), we have started to see a few signs of fall. While this can be felt in the mildly cooler weather, the most significant signs are coming from our favorite stops for caffeine or an afternoon treat. That's right - our good friend, the Pumpkin Spice Latte, has returned! Some debate that this drink’s arrival, and all of the pumpkin food and drinks you can think of, have arrived too soon. Others, like myself, have fully embraced this new addition to the menu with maybe one too many trips to Starbucks.

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