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Data democratization: How a data-driven culture is key to organizational success

Jordyn Tetler | August 21, 2020

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Expert predicts marketing improvements

Rachel Wheeler Archive
During 2010, there were a number of developments within the search and social media sectors, it has been reported.

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Worldwide IT spending to rise, Gartner predicts

Rachel Wheeler Archive
Leading research body Gartner has predicted that worldwide IT spending will grow by 5.1 per cent in 2011.

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Consumers continue to react to email marketing

Rachel Wheeler Archive
US consumers are continuing to open email marketing messages at a consistent rate, but analysts have found that transactional or service emails are getting more attention, new research shows.

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Marketing campaigns can only be as 'good as their data'

Rachel Wheeler Archive
Marketing professionals have been warned that simply reaching their audience is no longer enough to help drive growth and sales.

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US online spending soars to over $30m

Rachel Wheeler Archive
Final pushes by US online retailers ensured that consumer spending through December climbed to $30.8 billion, new figures from comScore have revealed.

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Cost-saving benefits of the cloud to be seen in 2011

Rachel Wheeler Archive
Organizations looking to utilize cloud computing software are unlikely to see the full cost-saving benefits until the technology has been fully deployed, it has been claimed.

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Businesses must ensure they find the right SaaS tools

Rachel Wheeler Archive
Businesses have been warned about the potential risks that come with software as a service (SaaS) tools, as well as the benefits.

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Online fashion retailers set for growth in 2011

Rachel Wheeler Archive
Online fashion websites are expected to flourish as we head into 2011, with consumers increasingly looking to head online to make purchases.

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SaaS adoption to grow in 2011

Rachel Wheeler Archive
Organizations are increasingly looking to adopt software as a service (SaaS) based business intelligent options in 2011, Computerworld has reported.

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Right approach to SaaS must be taken

Rachel Wheeler Archive
Businesses have been warned that they risk making their application portfolios worse than before if they do not take the right approach to software as a service (SaaS) adoption.

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