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Data Quality continues to evolve as data usage increases

Thomas Schutz | October 26, 2017

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CRM highlights value of the 3 Rs approach, expert claims

Rachel Wheeler Archive
Those deploying a customer relationship management (CRM) suite must keep in mind the three Rs approach, an expert asserts.

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CRM 'could allow marketing budget optimization'

Rachel Wheeler Archive
Customer relationship management (CRM) software could allow firms to divide up their marketing budget more effectively, an expert asserts.

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Data quality 'crucial to modern businesses'

Rachel Wheeler Archive
A new report has highlighted the importance of data quality and accuracy as a crucial part of business in the modern era.

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Poor data quality 'could make customers unhappy'

Rachel Wheeler Archive
Customers will assume that businesses have a high level of data quality and will be unhappy if this proves to be untrue, an expert asserts.

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IT certification 'could boost CRM effectiveness'

Rachel Wheeler Archive
A large number of IT professionals have attended a conference in Los Angeles to become certified, which could improve deployment of customer relationship management (CRM) suites in businesses.

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Data quality 'can lead to good company decisions'

Rachel Wheeler Archive
Data quality plays a vital role in ensuring that good decisions are made by companies, an expert asserts.

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Flexible CRM 'in demand for pharmaceutical firms'

Rachel Wheeler Archive
There is a high level of demand in the pharmaceutical industries for more flexible customer relationship manager (CRM) software, a report suggests.

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Firms 'should consider how to measure cost savings'

Rachel Wheeler Archive
Companies must consider how they will measure cost savings obtained by rolling out technologies, which could include customer relationship management (CRM), an expert asserts.

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Email marketing deliverability 'not thoroughly audited'

Rachel Wheeler Archive
The deliverability of email marketing is audited far too infrequently, an industry expert asserts.

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E-commerce firms 'must achieve high software ROI'

Rachel Wheeler Archive
Companies which sell over the internet must ensure they are achieving as high a return on investment (ROI) from their software, including customer relationship management (CRM) suites, as possible.

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