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Highlights from our 2020 Global data management research

Erin Haselkorn | February 18, 2020

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Firms 'should consider outsourcing CRM'

Rachel Wheeler Archive
Businesses could look to outsourcing their customer relationship management (CRM) suites, a website asserts.

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Firms 'investing in CRM to maximize efficiency'

Rachel Wheeler Archive
Businesses are investing in applications such as customer relationship management (CRM) suites as a way of maximizing their efficiency, an expert asserts.

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Improving data quality 'can address risk management problems'

Rachel Wheeler Archive
Financial institutions must improve data quality in order to address risk management problems, a new survey suggests.

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SaaS CRM market 'increases 18% in 12 months'

Rachel Wheeler Archive
The software-as-a-service (SaaS) market for customer relationship management (CRM) applications has increased by 18 per cent in the last twelve months, an organization asserts.

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Unified software 'can improve data quality'

Rachel Wheeler Archive
Data quality can be improved by companies using a single system for business processes such as address data storage, a report suggests.

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Firms should avoid common CRM pitfalls

Rachel Wheeler Archive
Companies using customer relationship management (CRM) systems should avoid common pitfalls which lead to failing, including sticking with the same setup for a number of years.

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Expert: Direct marketing can just say hello

Rachel Wheeler Archive
Companies should sometimes just use direct marketing to say hello to customers and let them know they are thinking of them.

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CRM 'requires customer communication'

Rachel Wheeler Archive
Companies can improve customer relationship management (CRM) data quality by ensuring there is a strong level of communication with customers, an expert asserts.

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Government agency adopts address verification software

Rachel Wheeler Archive
Oregon Public Employees Retirement System (PERS) has become the latest in a growing number of state and local government agencies to adopt address verification software.

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Expert: Get staff behind new CRM systems

Rachel Wheeler Archive
Companies wanting to create change and dynamism in their company should employ a customer relationship management (CRM) system and teach staff how to effectively use it.

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