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Highlights from our 2019 global data management research

Sean R. Coombs | February 12, 2019

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CRM software 'must be used effectively'

Rachel Wheeler Archive
Those using productivity tools in conjunction with customer relationship management (CRM) software must ensure their sales processes use the latter effectively, an expert asserts.

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Data quality 'differs for addresses and product information'

Rachel Wheeler Archive
A number of challenges exist when extending name and address data quality procedures to product information, an expert asserts.

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Firms 'must make better use of high-quality databases'

Rachel Wheeler Archive
Businesses need to make better use of their databases and cleaning the data is only the first step, an expert asserts.

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Effective measurement 'will boost marketing'

Rachel Wheeler Archive
Effective measurement of how many leads are turning into sales could help businesses improve the quality of their marketing, it has been claimed.

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Data management needed in the recession, expert claims

Rachel Wheeler Archive
Organizations need to focus on data management in order to retain business in the current downturn, one expert has claimed.

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CRM software 'essential for business'

Rachel Wheeler Archive
Strong customer relationship management (CRM) software, which could include address standardization components, is a key product for businesses, an expert asserts.

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Couriers given handheld device for address verification

Rachel Wheeler Archive
A courier has equipped its teams with handheld devices that work with its existing address data.

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Data quality 'key for IBM automated business decision development'

Rachel Wheeler Archive
Data quality has been highlighted as one of the crucial factors the success of IBM's attempts to develop techniques to automate business decisions.

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Address data quantity demands increasing, expert claims

Rachel Wheeler Archive
The quantity of address data being fed into master data management initiatives is expanding, an expert asserts.

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Phishing attacks 'succeed against 5m US consumers'

Rachel Wheeler Archive
Nearly five million consumers in the US have lost money in the year ending September 2008 through phishing attacks, emphasising the importance of data quality and security for firms.

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