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Data democratization: How a data-driven culture is key to organizational success

Jordyn Tetler | August 21, 2020

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Email marketing deliverability 'not thoroughly audited'

Rachel Wheeler Archive
The deliverability of email marketing is audited far too infrequently, an industry expert asserts.

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E-commerce firms 'must achieve high software ROI'

Rachel Wheeler Archive
Companies which sell over the internet must ensure they are achieving as high a return on investment (ROI) from their software, including customer relationship management (CRM) suites, as possible.

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CRM 'must be examined by firms maximizing their sales efficiency'

Rachel Wheeler Archive
Businesses investing in software to help their sales process, including customer relationship management (CRM) applications, should make sure they maximize efficiency, an expert asserts.

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Firms 'should consider outsourcing CRM'

Rachel Wheeler Archive
Businesses could look to outsourcing their customer relationship management (CRM) suites, a website asserts.

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Firms 'investing in CRM to maximize efficiency'

Rachel Wheeler Archive
Businesses are investing in applications such as customer relationship management (CRM) suites as a way of maximizing their efficiency, an expert asserts.

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Improving data quality 'can address risk management problems'

Rachel Wheeler Archive
Financial institutions must improve data quality in order to address risk management problems, a new survey suggests.

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SaaS CRM market 'increases 18% in 12 months'

Rachel Wheeler Archive
The software-as-a-service (SaaS) market for customer relationship management (CRM) applications has increased by 18 per cent in the last twelve months, an organization asserts.

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Unified software 'can improve data quality'

Rachel Wheeler Archive
Data quality can be improved by companies using a single system for business processes such as address data storage, a report suggests.

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Firms should avoid common CRM pitfalls

Rachel Wheeler Archive
Companies using customer relationship management (CRM) systems should avoid common pitfalls which lead to failing, including sticking with the same setup for a number of years.

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Expert: Direct marketing can just say hello

Rachel Wheeler Archive
Companies should sometimes just use direct marketing to say hello to customers and let them know they are thinking of them.

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