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Highlights from our 2019 global data management research

Sean R. Coombs | February 12, 2019

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Technology 'can reduce marketing spend'

Rachel Wheeler Archive
New technologies can help businesses around the globe to reduce their marketing spend, according to the Chartered Institute of Marketing.

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Data collection 'could be one of many measures required by new regulations'

Rachel Wheeler Archive
Data quality has been highlighted by a report emphasising the importance of regulatory changes on the financial services industry.

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Address verification for 911 services project '75% complete'

Rachel Wheeler Archive
Address verification as part of a project to enhance 911 services in the Lake Cumberland area is nearly three quarters complete, an expert asserts.

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CRM awards 'open for nominations'

Rachel Wheeler Archive
A leading research firm is opening up nominations for awards recognizing excellence in customer relationship management (CRM) and strategy.

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CRM software 'must be used effectively'

Rachel Wheeler Archive
Those using productivity tools in conjunction with customer relationship management (CRM) software must ensure their sales processes use the latter effectively, an expert asserts.

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Data quality 'differs for addresses and product information'

Rachel Wheeler Archive
A number of challenges exist when extending name and address data quality procedures to product information, an expert asserts.

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Firms 'must make better use of high-quality databases'

Rachel Wheeler Archive
Businesses need to make better use of their databases and cleaning the data is only the first step, an expert asserts.

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Effective measurement 'will boost marketing'

Rachel Wheeler Archive
Effective measurement of how many leads are turning into sales could help businesses improve the quality of their marketing, it has been claimed.

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Data management needed in the recession, expert claims

Rachel Wheeler Archive
Organizations need to focus on data management in order to retain business in the current downturn, one expert has claimed.

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CRM software 'essential for business'

Rachel Wheeler Archive
Strong customer relationship management (CRM) software, which could include address standardization components, is a key product for businesses, an expert asserts.

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