Rachel Wheeler

How do businesses benefit from direct marketing?

Direct marketing has plenty of effects beyond sales.

Businesses are eager to unlock the secrets of marketing automation.

Increased emphasis on data quality benefits everyone.

If done right, email marketing offers tantalizing levels of ROI.

Establishing data quality is often harder than it looks.

Having dirty data can be costly. Audits can help.

Retail data management is a hot topic in today's business world.

In health care address verification, mistakes happen.

For emergency response reasons, its important to have the right data.

A lot of hype has been building about "big data.