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Rachel Wheeler

How do businesses benefit from direct marketing?

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Direct marketing has plenty of effects beyond sales.

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Data helps bridge gap between marketing and sales offices

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Businesses are eager to unlock the secrets of marketing automation.

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The impact of the cloud in the e-commerce data boom

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Increased emphasis on data quality benefits everyone.

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3 simple strategies for an improved approach to email marketing

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If done right, email marketing offers tantalizing levels of ROI.

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Finding the right parameters to measure data quality

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Establishing data quality is often harder than it looks.

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Exploring the true value of auditing your data for quality

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Having dirty data can be costly. Audits can help.

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Analytics shows profound effect on in-store commerce

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Retail data management is a hot topic in today's business world.

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Address management especially important with confidential health data

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In health care address verification, mistakes happen.

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Address verification proves vital in emergency response services

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For emergency response reasons, it’s important to have the right data.

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Discovering the truth about 'big data' in the enterprise

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A lot of hype has been building about "big data.

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