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Email Open Rates are on Their Way Up! So Why Does No One Care?

Craig Swerdloff

December 4, 2014

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Email open rates are on the rise, but few are celebrating the ascent. According to Epsilon’s Q1 2014 Email Trends and Benchmarks report, open rates have increased from 26.2 percent in Q1 2012, to 32.9 percent in Q1 2014. An increase of 26 percent over two years is nothing to sneeze at, but what are we really measuring? 

 

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All professionals must take responsibility for data quality rules

Rachel Wheeler

November 25, 2014

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Data quality should be a key goal in business.

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3 killer marketing strategies for the approaching holiday season

Richard Jones

November 14, 2014

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It's always important to maintain close relationships with your customers.

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Targeting the right demographics in direct marketing

Rachel Wheeler

November 13, 2014

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One key takeaway from direct marketing involves already loyal customers.

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Exploring social media data and its impact in 2014

Paul Newman

November 12, 2014

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As technology has evolved, the definition of "data quality" has changed.

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Using accurate data to understand customer behavior

Richard Jones

November 11, 2014

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One great use for data quality is in understanding customer behavior.

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Examining the pros and cons of retargeting customers in marketing

Richard Jones

November 10, 2014

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Part of the beauty of data quality is you can rely on it again and again.

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Improving data governance to maximize business success

Richard Jones

November 7, 2014

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Every business under the sun wants to accomplish more with data.

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Email marketing is about providing timely content

Richard Jones

November 6, 2014

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Slow and steady doesn't necessarily win the email marketing race.

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Data quality is essential in the 'proximity marketing' process

Richard Jones

November 5, 2014

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Data quality is often a matter of location.

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