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Email Open Rates are on Their Way Up! So Why Does No One Care?

Craig Swerdloff Archive

Email open rates are on the rise, but few are celebrating the ascent. According to Epsilon’s Q1 2014 Email Trends and Benchmarks report, open rates have increased from 26.2 percent in Q1 2012, to 32.9 percent in Q1 2014. An increase of 26 percent over two years is nothing to sneeze at, but what are we really measuring? 

 

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All professionals must take responsibility for data quality rules

Rachel Wheeler Archive
Data quality should be a key goal in business.

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3 killer marketing strategies for the approaching holiday season

Richard Jones Archive
It's always important to maintain close relationships with your customers.

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Targeting the right demographics in direct marketing

Rachel Wheeler Archive
One key takeaway from direct marketing involves already loyal customers.

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Exploring social media data and its impact in 2014

Paul Newman Archive
As technology has evolved, the definition of "data quality" has changed.

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Using accurate data to understand customer behavior

Richard Jones Archive
One great use for data quality is in understanding customer behavior.

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Examining the pros and cons of retargeting customers in marketing

Richard Jones Archive
Part of the beauty of data quality is you can rely on it again and again.

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Improving data governance to maximize business success

Richard Jones Archive
Every business under the sun wants to accomplish more with data.

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Email marketing is about providing timely content

Richard Jones Archive
Slow and steady doesn't necessarily win the email marketing race.

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Data quality is essential in the 'proximity marketing' process

Richard Jones Archive
Data quality is often a matter of location.

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