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Archive

Crowdsourcing drives data collection for the next generation

Paul Newman Archive
There are more strategies for direct marketing than ever before.

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Educators must take utmost care with student contact information

Richard Jones Archive
Educators have many logistical challenges to juggle every day.

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Searching for quality in today's 'open' data

Rachel Wheeler Archive
Governance of "open" data is hard work, but it's well worth it.

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With medical data, good contact information is key

Paul Newman Archive
People are always extremely private about their medical status.

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Email marketing remains popular, effective for many businesses

Richard Jones Archive
Email still has a place in the modern marketing landscape.

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Data quality, explained in a 3-step process

Richard Jones Archive
Here's a three-step process for verifying data quality.

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Who's responsible for data quality? Everyone

Richard Jones Archive
Everyone in a company stands to benefit from better data quality.

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How do businesses benefit from direct marketing?

Rachel Wheeler Archive
Direct marketing has plenty of effects beyond sales.

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How email marketing makes an impact for small businesses

Richard Jones Archive
Email marketing can help small businesses thrive.

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Data helps bridge gap between marketing and sales offices

Rachel Wheeler Archive
Businesses are eager to unlock the secrets of marketing automation.

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