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Data enrichment

Turn incomplete customer data into rich, actionable insights by enriching records with verified data from trusted sources.

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What is data enrichment?

Data enrichment is the process of enhancing existing customer data by appending new, accurate, and verified information from trusted sources. By filling data gaps and adding valuable context, organizations improve data quality, gain deeper customer insights, and make more informed business decisions.

Experian’s data enrichment services help you complete and enrich customer records by appending up to 900 data attributes, including financial data, buyer propensity, automotive insights, and more. This additional context creates a more complete, reliable view of your customers across systems.

When your data is enriched, your customer engagement improves. With deeper insights, you can personalize communications, deliver more relevant offers, and build stronger, long-term customer relationships.

Data Enrichment with us means:

  • A deeper understanding of customer needs and assets
  • An improved customer experience
  • Additional verified data attributes
Are you reaping the benefits from the data you collect? Making sure you gather and store data effectively is invaluable to your organization, but it's as you enhance your data that you see the true value in it. Enriching your data allows you to gain greater insight and intelligence into your customers and lets you improve business decisions, promote customer engagement and ultimately generate increased revenue by helping you better target your best customers. Data Enrichment from Experian Data Quality can boost the data you currently hold by appending insights from the most comprehensive marketing information source, after it's collected or at the point of capture. With our history of rich consumer insights you can gain a better and more complete understanding of your prospects and customers. You can learn more about your audience by appending business information to the business records that you capture and hold, identifying the key sociodemographic groups of customers or increasing efficiencies across governmental departments with our robust options for additional data. Find out more about how you can add value to your data and support enhanced decision-making through Data Enrichment by contacting our team today.

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Want a more complete picture of your customer?

Seamlessly enrich your customer records with Aperture Data Studio and the integrated power of Experian’s consumer data

Experian Aperture Data studio data enrichment integration

With a wide variety of attributes and vertical specific data bundles all in one platform, you can:

  • Develop general predictive information about households and individuals
  • Personalize and segment communication based on a better demographic understanding of your customers
  • Use scores to act on the likelihood of purchase behavior like in-store, online, and “share of wallet” across multiple purchase categories
  • Deep dive into industry specific data with unique data bundles for customers in verticals like retail, finance and many others

Download the product sheet for more information

Data enrichment is just one piece of a data quality strategy.

To have a successful data quality management program, your organization needs to ensure that data is high-quality and ready to leverage for business intelligence initiatives. Discover how your organization can build a complete data quality strategy.

Data cleansing

Data quality starts with clean data.

Data quality management

Manage data effectively.

Data insights

Uncover possibilities from within.

 

Connect with an expert today to learn more!