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Email append

Email is a more efficient way to communicate with prospects and customers than traditional methods like direct mail. However, you can’t take full advantage of this method if you don’t have email addresses or correct information for your customers or prospects. Email appending services allow you to gather email addresses to make contact now and add the addresses to your list for future use. 

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What is email address appending?

Email address appending is a service for businesses that have names and addresses of leads or customers, but incorrect, incomplete, or nonexistent addresses. This contact information is run through the email address appending software, which searches for matches in content databases. It looks for email addresses that match the name and physical or mailing address on the list. When a match is found for the name and address, the system will send a test to the email address to check that it is valid and is accepting messages. After email verification, the address is added to the customer list.

What is real-time email address append?

Real-time email append is an exciting addition to Experian's existing append solutions as it can support your ability to build an enhanced customer profile from limited initial data input at the point of entry. It is designed to enable accelerated communications confidently and, in turn, improve the customer experience, increase conversion rates, and minimize risk. These outcomes are especially beneficial for organizations that want to reinforce their customer profile with trusted contact data to better understand who their customers are and create the best strategy for digital outreach, outpacing the competition. 

How does it work? Experian’s email append service uses customers’ names and postal addresses to find their best email address in real-time. This enables you to immediately leverage trustworthy email data for prescreen, personalized email marketing, omnichannel experience, and more, while delivering best-in-class customer experience complete with accelerated communications. You can be confident that you are effectively reaching your customers quickly, through their personal, preferred channels.

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How can email appending services help businesses?

Email appending services allow businesses to gather the data that lets them communicate with customers, contacts, or leads. Email is a faster method than traditional mail, which often makes it more effective. Businesses can use email to send special offers, notify customers of sales, or share other time-sensitive information. Sending emails to a targeted audience can help a business gain new customers and retain existing customers. Email appending and email list cleaning make sure the message is getting to the intended destinations.

Benefits of email appending services

You will find numerous benefits to using email appending services. It is a cost-effective option because you don’t need to buy another list just to gain email addresses. Instead, you can gather the missing information for your current list, which saves time and money.

Email appending also allows you to develop another method of communication for your customers. You can use it in a multi-channel marketing approach, which can widen your reach to prospects. It’s also useful for staying in touch with current customers or those who have completed a transaction.

Since email appending fills in missing information, you can use it to capitalize on many opportunities. Use it to promote a new product or service or to gain feedback on current offerings

Types of email appending services

You can choose the type of email appending service based on your customers and information: 

  • B2B email appending services use company names, physical addresses, and other information to access email addresses to businesses and organizations
  • Consumer email appending matches the individual’s name and physical or mailing address to match to an email address.
  • Reverse email append service takes email addresses and matches other information you lack and adds it to the list.

As part of Experian’s integrated data quality solutions, email appending services can help cut costs and increase revenue. Get your free trial and see how it can help your business.

Powerful appending services

Experian’s email appending services use powerful appending software to cross-reference databases and get you the best results for your contact lists.

Match rate

Experian uses quality data to help find and connect as many verified emails as possible to your contact lists.

Data quality

All of the email addresses we add to your list are checked and verified to be accurate and up to date. This gives you a clean, accurate email list.

Processing time

Our email append services have quick turnarounds, so you can start sending emails to your customers sooner.

 

Don’t let an inaccurate database get in the way of your email marketing success. We’ll help you to identify invalid emails before they are sent, instantly validate domains, and correct any misspellings or incorrectly formatted email addresses. Plus, our trusted data and privacy standards will keep your information secure.