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Email triggers

Stop guessing when to send — use data-driven triggers to reach customers when it counts.

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How email triggers boost engagement through automation

Email triggers are automated actions that send personalized messages to customers when specific events occur—no manual effort required. Whether it’s welcoming a new subscriber, confirming a purchase, or reminding a shopper about an abandoned cart, these automated emails help you connect at the right moment.

Setting up email triggers makes communication faster and more consistent by automating repetitive tasks. To keep them effective, maintain a clean, verified email list so your messages reach real inboxes instead of spam or inactive addresses.

With accurate, up-to-date data, email triggers save time, improve deliverability, and boost engagement—helping your brand build stronger relationships through automation.

Benefits of email triggers

Increase open rates

Triggered emails are timely—they often arrive minutes after a triggered event takes place. This makes customers more likely to open the email. The more people that open your emails, the more likely you’ll see a conversion. Trigger emails can also have a targeted strategy, introducing customers to products or to other pathways to interact with the brand, providing more potential for engagement.

Collect more quality data

You can use triggered emails to collect additional data about your customers. For example, you can segment customers based on whether they open certain emails. With the help of email verification, segmenting allows you to create unique, targeted messaging for customers who open emails and those who do not. You’ll get more accurate behavioral data on your customers, and your customers will get a better overall experience with your brand.

Improve the customer experience

Customize trigger emails to fit each customer’s experience. For example, if a customer browses a certain item on your website without making a purchase, you could send an email encouraging them to take another look. A customized experience helps customers feel valued, gives them more opportunities to interact with your brand, and encourages better brand loyalty.

Types of email triggers

Emails can be triggered by many different events, creating customized opportunities for customer engagement. You can decide what triggers an email, but the most common events include:

  • Welcome emails:  Send a welcome message to new customers or email list subscribers. Real-time email verification can help validate the email address before your welcome email is sent so that you only collect active email addresses on your list.
  • Transactional emails:These email automation triggers respond to completed transactions, including purchase confirmations, shipping notifications, or event registration details.
  • Abandoned carts: When a customer adds items to their cart but leaves the website before completing the order, a trigger email reminder can drive them to finish the checkout process.
  • Customer retention:  Retention and reactivation emails work with email verification to keep your email lists fresh. After verifying emails on your lists, you can send inactive subscribers an email to try to engage them again.
  • Milestone emails: Your system can send an email in response to significant events—such as a customer's birthday or their anniversary of signing up to your list.

Try our real-time email verification tool

 

Experience the true potential of email triggers

Don’t let an inaccurate database get in the way of your email marketing success. Email triggers are a remarkable way to connect with your customers and bring conversions, but they rely on quality data. Experian’s email verification tools help you to identify invalid email addresses, validate domains and correct any misspellings or incorrectly formatted email addresses, all before an email is sent.

Contact Experian today to learn more about trigger emails and automated email verification.