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Understanding data in the utilities sector

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Common challenges facing utility providers

Utilities manage large volumes of customer and operational data across multiple systems, channels, and touchpoints. Without strong data quality controls, this complexity creates challenges such as:

  • Inaccurate, incomplete, and duplicate customer records, which can disrupt billing, service delivery, and customer communications
  • Regulatory compliance risks, including meeting requirements under the Telephone Consumer Protection Act (TCPA) and maintaining accurate contact and consent data
  • Fragmented customer data, making it difficult to establish a single, trusted view of the customer across the lifecycle
  • Limited customer insight, reducing the ability to personalize engagement and deliver consistent, reliable customer experiences

 

How utilities can address common data challenges

Improving data quality is foundational to delivering reliable service, meeting regulatory requirements, and optimizing operational efficiency. Utilities can combat common challenges by focusing on the following areas:

  • Strengthen data quality at the source by validating customer contact data, standardizing records, and resolving duplicates to create a single, trusted view of the customer
  • Continuously monitor data quality across systems to identify issues early, support infrastructure modernization, and maintain accurate, reliable data as customer and grid demands evolve
  • Enrich customer data for better insight by augmenting existing records to better understand customer needs, preferences, and behaviors—enabling more effective targeting and personalized communications

 

 

Not quite sure how or where to start?

Let us help you leverage the value in your data. We can help utility organizations profile, manage, and monitor data quality all while improving your bottom line. 

 

Contact us to learn more!