Constructing a single customer view

Bloor Research, a leading IT research, analysis and consultancy firm, recently released a new report on constructing a single customer view. Gaining a complete view of each customer is certainly a goal for many businesses as they look to improve customer satisfaction and operational efficiency. However, many struggle with how to achieve that view without a time consuming and costly master data management (MDM) implementation. 

While MDM tools are certainly beneficial, this white paper will discuss what can be done to build a single customer view using data quality and associated tools instead of just relying on MDM products.

Download Bloor’s white paper Single Customer View to learn more about:

• The benefits of data quality and data profiling
• How GDPR is a driving force behind building a single customer view
• Complementary technologies to MDM
• When to consider data quality in preference to MDM