Bloor Research, a leading IT research, analysis and consultancy firm, recently released a new report on constructing a single customer view. Gaining a complete view of each customer is certainly a goal for many businesses as they look to improve customer satisfaction and operational efficiency. However, many struggle with how to achieve that view without a time consuming and costly master data management (MDM) implementation.
While MDM tools are certainly beneficial, this white paper will discuss what can be done to build a single customer view using data quality and associated tools instead of just relying on MDM products.
Download Bloor’s white paper Single Customer View to learn more about: