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Boston Retail Partners Survey 2017

POS/Customer Engagement Survey

The key to success in today's retail environment is one of personalized shopping. Meeting the expectations of modern consumers has become extremely challenging - one that must now deliver a seamless experience across all channels, and in real time, no less.

In order to meet growing customer expectations, retailers must focus their strategies to incorporate four key pillars of a successful customer experience. Personalization and seamlessness  of the shopping journey is essential in providing a good customer experience. And now data security, particularly within mobile shopping, is also a main priority.

In this white paper, we will discuss the four key tenets of a successful customer experience:

  • Personalization
  • Mobile-first strategy
  • Seamless experiences
  • Security

Read more to find out about the current state of point of sale (POS) as well as key findings of this POS/customer engagement survey.

 

Download the white paper

Fill out the following form to access the white paper