The key to success in today's retail environment is one of personalized shopping. Meeting the expectations of modern consumers has become extremely challenging - one that must now deliver a seamless experience across all channels, and in real time, no less.
In order to meet growing customer expectations, retailers must focus their strategies to incorporate four key pillars of a successful customer experience. Personalization and seamlessness of the shopping journey is essential in providing a good customer experience. And now data security, particularly within mobile shopping, is also a main priority.
In this white paper, we will discuss the four key tenets of a successful customer experience:
Read more to find out about the current state of point of sale (POS) as well as key findings of this POS/customer engagement survey.
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