Analyst Reports
Download Gartner's report on how to overcome the top four data quality practice challenges and avoid poor data quality. Poor data quality can lead to a multitude of issues for your business including incorrect decisions, weakened competitive edge, and customer distrust among many others.
Improving the customer experience is increasingly of key importance to today's enterprises. At the heart of the modern digital enterprise is data about customers. See how data enrichment can play a vital role in improving customer data quality, and with it the whole customer experience.
Please check back in a few weeks for a new Gartner Report! For now, read our research on how the industry is trying to master the customer experience.
The sources of email address acquisition and the level of email data quality can have a significant impact on the performance of email marketing campaigns.
Read Bloor Research’s review of our new data quality management platform, Experian Aperture Data Studio.