Analyst Reports
Organizations want to do more with the data assets they hold. As such, data governance is no longer an option. Organizations must ensure the trust and maintenance of the data they hold to increase the value and comply with regulations. Read this new IDC Market Spotlight to understand what it takes to succeed in data governance initiatives.
The data and analytics landscape is everchanging and to keep pace organizations must revisit roles and responsibilities in order to ensure the greatest impact. The new Gartner report, "Why You Need to Rethink Your Data and Analytics Roles Now", covers the strategic importance of data and analytics and provides recommendations for organizational restructuring.
Experian is positioned in Gartner’s 2019 Magic Quadrant for Data Quality Tools Report. Read the report that evaluates vendors for data quality tools on the basis of their Ability to Execute and Completeness of Vision.
Improving the customer experience is increasingly of key importance to today's enterprises. At the heart of the modern digital enterprise is data about customers. See how data enrichment can play a vital role in improving customer data quality, and with it the whole customer experience.
The sources of email address acquisition and the level of email data quality can have a significant impact on the performance of email marketing campaigns.
Read Bloor Research’s review of our new data quality management platform, Experian Aperture Data Studio.